July Box Office Falls Short of $1 Billion

The final results are in for the month of July, and they aren’t pretty.Domestic box office revenues totaled $966 million, which is down a massive 30 percent from last July. This also marks the first time since 2002 that the month of July fell short of $1 billion.The 30 percent year-to-year decline is the steepest drop in Box Office Mojo’s database, which dates back to the early 1980s. The only rival is January 2011, which was off 29 percent (thanks in no small part to Avatar’s impact on Jan…



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